City announces first round of recipients under Watertown small business emergency relief program

WATERTOWN, NY —  The City Council of the City of Watertown is committed to the prosperity of the City’s small businesses.

Recognizing the unprecedented challenges that our local business owners have faced and continue to face as a result of the ongoing Coronavirus pandemic, the City Council has programmed $450,000 in financial aid to help the City’s small businesses in the wake of this crisis.

The City of Watertown Small Business Emergency Relief Program launched in late June and is funded using money that the United States Congress appropriated to the City of Watertown under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The goal of this program is to provide liquidity to small businesses
struggling with operating costs and other working capital expenses.

The Watertown Local Development Corporation (WLDC) is partnering with the City to oversee application intake and review. A joint committee made up of City Staff and WLDC board members has vetted every application received for eligibility. At the time of this release, the committee has recommended the following businesses for financial aid under the program:

  •  Morrisons Furniture
  •  Sassy’s Hair and Nail Salon
  •  Thrifted
  •  Cleveland Funeral Home
  •  Pearl Street Pub
  •  Audiobargain, Inc.
  •  Spokes Craft Beer and Tapas
  •  Double Deuce Tavern
  •  Black River Paper Company
  •  Gray’s Flower Shop
  •  Downtown Local Lounge
  •  Colesante’s Tavern
  •  S.L.R. Home Improvements
  •  Atman Juice Bar & Café
  •  Ray’s Service Center
  •  Pla Mor Lanes
  •  Bolton’s Pharmacy
  •  Roberts Automotive
  •  Lazy Acres Café
  •  The Crystal Restaurant
  •  Brookside Diner
  •  Boots Brewing
  •  Nelson’s Dry Cleaning
  •  Sportsman’s Barber Shop
  •  Blue Mountain Spring Water

The WLDC is still accepting applications for this program.

The application is available online at this URL:

All applicants must submit their completed applications to the WLDC via email to the following address:

The City of Watertown is receiving its CARES Act funding from the United States Department of Housing and Urban Development (HUD) via HUD’s Community Development Block Grant (CDBG) program.